Book Review_1 : Book Name ~You Too Can~

Book Title: You Too Can

Published: 2017

Author: Prakash Iyer

Genre: Business, Investing and Management

Publisher: Times Group Books

ISBN: 9789384038564, 9384038563

Total Pages: 224

While walking towards the bookstore at Bangalore airport, I could not stop myself from looking at a book that was beautifully wrapped in red. It said ‘You too Can’. I did not have to think twice to pick it up.

Prakash Iyer, author of this book is a famous speaker and writer whose areas of interest revolves around leadership, motivation, teamwork and winning. He is a well-known author of many bestselling books on leadership like The Secret of Leadership, The Habit of Winning to name a few. The compelling topic for this book “You Too Can“ prompts a curiosity in the mind of the reader from the very beginning.

The author illustrates the journey of twenty Indian entrepreneurs like Dhruv Shringi (CEO of Yatra.com), Usha Sahoo (CEO of Yeh China) and so on. It is filled with examples of success, survival and struggle from across the dynamic and risky road of entrepreneurship. The stories shared in the book shows a unique style of approaching life and opportunities by the super successful entrepreneurs. There is inspirational wisdom and advice from few leading Indian entrepreneurs and enterprises like BigBasket, Café Coffee Day, Naturals, iChef, Prestige Constructions and so on. He has given a close glimpse of tales of remarkable men and women, who had the ability to look at things in a new perspective. The attempt made in this book is to celebrate the entrepreneurial spirit. These are people who quit the regular jobs and started something of their own. These people wondered somewhat aimlessly before discovering their true calling. They asked the questions like ‘why ‘ , ‘ why not ‘ , ‘ what if ‘ and that truly made all the difference. The stories from various backgrounds of entrepreneurship gives you the bell, to think, to observe, to pause and to identify if there is something inside you who wants to walk the similar path. The book grasps the attention of the reader from the very beginning as it goes on to strike unique stories one after another.

The author also explains the term “Vuja De” which depicts entrepreneurial mindset clearly. The phrase hint towards the skill and ability of an individual to do same things differently. It reflects the feelings of seeing something familiar but still finding them new. It is the ability to see the same, old familiar stuff and exclaim “WOW”. The talent to think out of the box, have a creative mindset and deal with problems in more effective yet efficient manner is depicted by respective phrase.

Some key takeaways from the book are as follows :

1. It is worth taking risks and be open to new challenges

2. There has to be brainstorming of ideas from different perspective to be innovative

3. One has to be observant to identify , understand and execute opportunities

4. The patience, faith and consistent effort are the keys to be a true businessperson.

5. Creative thinking, networking and tech savvy are some of the catalysts in the entrepreneurial journey.

The book manages to fuel the entrepreneurial fire inside reader inspiring them to dare and to dream .It will motivate anyone who has the inquisitiveness towards starting something on their own. We do not grow if we stop taking risks in life. The book leaves you charged up, motivated, inspired and energized towards new explorations.

I would recommend this book to everyone young at mind and heart to ignite the entrepreneurial fire. The book brings forth lot of positive energy and excitement that we all need to get new mindset at work solutions. It surely rings the bell to shed the fears, brave the risks and take a shot at making dreams come true.